This is all part of digital marketing.
∗ Search Engine Optimization (SEO)
∗ Search Engine Marketing (SEM)
∗ Content Creation
∗ Social Media Marketing (SMM)
∗ Digital Display Advertising
∗ Retargeting and Remarketing
∗ Mobile Marketing
∗ Interactive Marketing
∗ Viral Marketing
∗ Email Marketing
∗ Affiliate Marketing
∗ Digital Media Planning and Buying
∗ Web Analytics
∗∗Conclusion∗∗
It is important that you use different marketing strategies for your business and then find out which work best. In most cases, it is the combination of many strategies that will serve your objectives.
Digital Marketing is a dynamic medium and you should always be adapting to the changes.Use a Web Analytics tool to track performance and plan your next move.